microsoft Tag

Microsoft are in the process of launching a new online advertisment-tracking program that allows for the monitoring of the customers last click before a purchase, along with a number of other clicks that may have lead to that purchase decision, a term they have coined 'Engagement Mapping'. The idea of this new program, is to allow for more detail about users' e-commerce habbits. Microsoft hopes this...

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In a bid to allign themselves with Google's 'free for all' development style, Microsoft have released a number of pages of documentation to further facilitate open source development of related products on the Windows platform. Microsoft aim to release 30,000 pages of documentation for Windows (both desktop and server products) that until now were only available to trusted partners through a trade secret license. Doing this...

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Microsoft are preparing to engage in a proxy fight against Yahoo! as it trys to gain control of the failing internet company. The aggressive tactic is part of the hard-nosed takeover campaign that Microsoft began two weeks ago. Unless Yahoo quickly reverses course and enters into merger talks, Microsoft will seek to nominate a slate of directors to Yahoo’s board by March 13, the deadline for...

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After Yahoo! yesterday formally rejected Microsoft's offer to buy them out, Microsoft vowed to continue its efforts for the takeover.  Google had originally offered to help Yahoo! in an effort to fend off advance from Microsoft, however have since dropped back into the audience after evaluating the potential regulatory implications of such moves.  Since the offer was made, shares in Yahoo! have risen almost to...

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Microsoft has offered $44.6 Billion dollars to purchase Yahoo! Labelled as Microsoft's most bold move to date, they wish to purchase Yahoo! to curb the escalating leadership of Google. The deal involves a mix of both cash and stock from Microsoft, with Steve Ballmer (Microsoft CEO) stating that they intend to merge the two companies and retain staff from Yahoo! in an incentive plan. Jerry Yang, the...

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The New York Times reports that, earlier this week, Microsoft made a $1.2 Billion bid for Fast Search and Transfer, a search software company based in Oslo Norway. The company is not a competitor in the consumer search market at present, but rather they are specialist in the search technology used inside companies and government agencies to cull information from documents, databases and software...

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An article on Reuters.com has suggested that Microsoft is preparing a strategy for the next three to five years with the ultimate goal of having a 40% market share of Web search, page views, percentage of time on the Internet and percentage of advertising dollars. Speaking at a UBS investor conference, Kevin Johnson, president of Microsoft's platforms and services division, laid out the company's strategy to...

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