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Twitter launched its ‘Promoted Tweets’ advertising system earlier this month, in a long-expected move by the staggeringly popular micro-blogging platform to attempt to monetise the global reach of its information exchange service. The system is similar to Google AdWords: keywords receive bids from advertisers, and if successful, the advertiser’s ad is triggered as a ‘Sponsored Tweet’ when that keyword is typed into Twitter’s search field. How...

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Social media tools are becoming ever more popular amongst businesses throughout Australia as a way of offering special promotional deals and offers to their loyal fan base and followers. Adding this additional interactive level with customers not only continues to build on your company’s brand awareness, and improve customer satisfaction but also encourages customers to continually purchase your products or services when they may not have until...

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There is some talk around about how Twitter has the potential to claim some of Google's pie in the realm of real-time search. The ability to search for information via Twitter has the distinct and differentiated advantage over Google where the information is being presented real-time and comes direct from the user. For this reason some believe that Twitter is better than Google for researching...

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Back in late November I blogged about the direction of online search and where would it go from here, and as a testament to how rapidly things change in the online world we already have an answer from Google about where they want to take things. Google Goggles is a new search service offered on mobile phones running Google's phone operating system, Android. Google Goggles allows...

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Microsoft has announced the signed deal with Twitter and Facebook to effectively integrate status updates into the Bing search results. This will definitely move it closer to providing real-time search capabilities. Although search engine giants, Google are already showing Twitter and Facebook results, Bing will be stepping up and offering the entire public Twitter stream. So how will the Twitter search results work on Bing? Here...

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Recent sources have confirmed talk that both Yahoo and Google are now looking into striking up deals with Twitter. These sorts of deals are big news because if undertaken would greatly improve the versatility of the results the search engines serve. Twitters last reported monthly user volumes of 54 million that generates an excess of a billion tweets. This large amount of fresh user generated data...

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Time magazine recently announced the top 50 websites for 2009. The criteria to be on this list are ones which will make your online life more efficient - or just more fun. First place went to photo-sharing giant, Flickr, who increased its popularity over the years by introducing collaborative tagging. Twitter managed to go up to 6th position while Skype landed right behind them at 7th...

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Twitter is a communication platform that helps connect business and their customers. It can help a business act as an information portal to quickly up-to-date people interested in their company. It allows business to gather real time market intelligence and feedback and foster relationships between partners and customers or anyone who is interested about their work and business. As an individual user, you can Tweet...

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Bing continues to build on the buzz it has created since its inception into the search market world last month. Now within Bing's search engine results page Twitter tweets from prominent Twitter users will now be displayed. How will this work? When, for example, a user types in "Ashton Kutcher Twitter" or "@aplusk" in the Bing search box the number one result generated will be the most...

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Social networking web sites like Facebook, Twitter, MySpace and Windows Live Spaces are services provided for individual internet users to meet and connect with others to share photos, videos and personal messages online. As these social networking sites grow in popularity, the risks of using them for the individual do too. All internet users are aware of spammers, hackers, people viruses, criminals and identity frauds and...

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