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21 Oct

Yahoo! Search Now Officially Powered by Bing

by E-Web Marketing
in Industry News
Comments

Remember last year when Yahoo and Microsoft announced they had formed the Search Alliance to take on Google? One of the deals struck was that eventually all of Yahoo's search platforms would be either integrated with or powered by Microsoft's search engine, Bing. From the Yahoo! Search blog: Yahoo! has completed the algorithmic transition to Bing in all global markets (except Korea), across desktop and mobile, for all Yahoo! and...

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12 Jan

Yahoo and Bing Search Engine Results to Merge

by E-Web Marketing
in SEO
Comments

It’s official: the organic search results for Yahoo! will this month be entirely replaced by the organic search results for Bing. The change represents the latest effort of Yahoo and Microsoft, the two companies behind the second and third most popular English language search engines, to make a dent in the market share of industry leader Google. The merging of Yahoo! and Bing’s search results went...

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20 Oct

E-Web Marketing Joins Yahoo! Search Marketing Wall of Fame

by E-Web Marketing
in Company News
Comments

On the 26th July, Roberto and Chris from our PPC team attended an exclusive Yahoo! Search Engine Marketing course that offered them accreditation to become official Yahoo! Ambassadors in search engine marketing. This means that E-Web Marketing has been recognised as a Yahoo! Search Marketing accredited Reseller of Sponsored Search Campaigns with Yahoo! and Bing. E-Web Marketing has now taken its place among only 37 businesses in...

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31 Aug

Yahoo and Bing Combine Forces to Battle Google

by E-Web Marketing
in Industry News
Comments

Microsoft and Yahoo have announced the merge of their search engines (Yahoo! and Bing) to take on the world's leading search engine Google. Microsoft will be powering the Yahoo search capability with their more sophisticated Bing engine, and Yahoo will become the sales force for both companies' paid search advertisers. The partnership is a 10 year deal, where Yahoo will use Bing's search technology on its...

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08 Jun

Yahoo Inc Incorporating Social Media

by E-Web Marketing
in Social Media Marketing
Comments

Yahoo Inc is currently undergoing a revamp to its layout in an its attempt to establish itself as a social network hub. With Yahoo Inc partnering up with Facebook in December 09, personal updates from the social network, known as their ‘news feed’, will be available throughout the Yahoo’s website in the coming days. The new interface will only require a simple click of a link by Yahoo...

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02 Jun

Battle Of The Engines

by E-Web Marketing
in Industry News
Comments

Google is one of the dominant forces online, dwarfing all other search engines.  Even with the creation of Bing, Google remains supreme, and it would take much more than a single entity to topple the giant.  But is Google’s market share slipping? According to ComScore, Google’s US search percentage slipped from 65.1 in March to 64.4 in April, while Yahoo’s share rose to 17.7% up 0.8%...

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21 May

Cheap Ad Exposure That Can Cut Your Marketing Budget in Half

by E-Web Marketing
in Social Media Marketing
Comments

The latest comScore figures show that in the first quarter of 2010, Facebook became one of the largest display advertisers on the web. It served about 176.3 billion ads compared to Yahoo who could only serve 131.6 billion banner ads. These figures were only measured on display ads within the company website and not through external networks. According to The Wall Street Journal, By revenue, Facebook has...

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09 Dec

Yahoo’s Ad Interest Manager Allows Users to Control Targeted Ads

by E-Web Marketing
in Pay Per Click (PPC)
Comments

Yahoo has followed in the footsteps of Google and released a new tool that gives users the ability to control what targeted ads they receive. The beta launch of the new tool, named Ad Interest Manager, was rolled out on Monday in response to lawmakers and privacy groups putting increased pressure on online advertising networks to hand users more control on the personal data that...

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20 Oct

Yahoo Decides To Cancel Their Paid Inclusion Service

by E-Web Marketing
in Industry News
Comments

Yahoo has just announced that it will no longer be offering its popular and controversial paid inclusion service as of the end of this year. The decision for yahoo to do this was mostly unexplained and has I am sure surprised the many customers utilising its benefits. Also commonly referred to as "search submit pro" the paid inclusion service in a nutshell enabled yahoo marketers to...

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23 Sep

A New Yahoo!

by E-Web Marketing
in Industry News
Comments

Yahoo (for the sake of the article, I’m going to drop the “!”… it’s too frustrating to keep that up) has announced today that their latest version of Yahoo Search has been launched today, with much fanfare. This fanfare has been accompanied by a $100 million ad campaign. Rather than try and rehash their marketing copy, here are the key highlights directly from Yahoo: •    Intelligent Search...

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