19
Mar
TrustRank For Your Website
in SEO
Comments
The concept of TrustRank is something that isnt what you would call new, but interesting none the less. The concept is derived from the notion that just like consumers who buy from trusted companies, search engines rank sites based on a number of factors, one of which is how trustworthy the site appears for users.
Factors believed to lead Google into believing a site is trustworthy include access to visible information on security, privacy and the ease of use for users wanting to find information (information architecture).
I found a great image that summarises this courtesy of elliance.com
We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.
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