What to A/B Test on Your Website

What to A/B Test on Your Website

A/B testing is an important aspect of conversion rate optimisation. Did you know Amazon runs over 100 A/B tests each month? No wonder their SEO is so good!

There are many tools in the market, both free and paid, that allow you to do A/B testing on your website. Setting up an A/B test isn’t the hardest part though, it’s determining exactly what to test. Often business owners make the mistake of testing a colour of a button when there are other elements to test which can give more impactful results.

Here is an infographic to help you get started in the wonderful world of testing.

AB Testing infographic

AB Testing infographic

What have you been testing recently? Share some of your experiments and your website below!

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