There are many tools in the market, both free and paid, that allow you to do A/B testing on your website. Setting up an A/B test isn’t the hardest part though, it’s determining exactly what to test. Often business owners make the mistake of testing a colour of a button when there are other elements to test which can give more impactful results.
Here is an infographic to help you get started in the wonderful world of testing.
What have you been testing recently? Share some of your experiments and your website below!