Why Proper SEO Is Not As Cheap As It Used To Be

Why Proper SEO Is Not As Cheap As It Used To Be

From time to time we receive questions about why the cost of SEO has increased compared to 6 years ago. Or why they should come to a company like ours when they can engage in a cheap outsourced SEO solution in India that charges less than a 4gb iPod Shuffle per month. Little do they know the increased complexity involved with search engine optimisation. Most notably, the last few years has seen major changes such as Google Panda and Google Vince. Other changes include:

  • Stronger social media emphasis within Google’s ranking algorithm – Facebook, Twitter and more recently Google +1.
  • Increasing use of mobile searches.
  • The incorporation of other Google products.

Check out the image below for more info about how SEO has become increasingly complex:

(Image taken from seomoz.org)

As a result of all the changes with search engines, SEO responsibilities have indeed shifted and it is no longer about just choosing the most competitive keywords and employing basic SEO strategies on your website and hoping for the best. It does require additional managing of reporting, metrics and data in all aspects of online and perform across these to achieve goals and objectives.

(Image taken from seomoz.org)

For more information on what is involved in getting your business optimised on Google, give our online business strategists a call.

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E-Web Marketing

We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.

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